If you’re not sipping an acai and kale superfood smoothie and throwing back a double shot of matcha, followed by an ACV (apple cider vinegar, duh) chaser every morning, like, what are you doing with your life?

*insert eyeroll as big as an Instagram mega-influencer following*

With new “superfoods” and fad diets popping up on the daily, it can be near impossible to keep up with the hype. Even worse, it seems like two minutes later there’s evidence that the latest crown jewel is actually a cheap knock-off. So how are we supposed to navigate the moguls of the new food landscape? Read on for my take on “superfood” or “super hype”.